Black Friday Sale Vs White Friday Sale: A Shopper’s Guide

Black friday Vs White Friday Sale

The shopping landscape in Saudi Arabia takes on a vibrant twist during November, marked by the much-anticipated Black Friday and White Friday sales. While Black Friday dominates in the West, White Friday has become the Middle East’s answer to this global shopping phenomenon, offering substantial savings across categories like electronics, fashion & accessories, clothing, and home furniture. Let’s delve into these sales and explore how they differ, the top categories to shop in, and the role of coupons, promo codes, and discount codes in maximizing savings.


Understanding Black Friday and White Friday Sales

Black Friday

Traditionally celebrated on the Friday following in the United States, Black Friday has grown into a global shopping event. Retailers offer deep discounts, exclusive deals, and limited-time offers, making it a prime time for consumers to snag the best deals before the holiday season. In KSA, global and local brands alike adopt the Black Friday concept, featuring unbeatable promotions both in-store and online.

White Friday

White Friday, however, is uniquely tailored to the Middle Eastern market. Recognizing that Friday holds cultural and religious significance in the region, Souq.com (now Amazon Middle East) coined the term to introduce the concept in 2014. White Friday sales have since evolved, offers in Saudi Arabia an opportunity to enjoy deals that rival Black Friday but with a regional identity.

Also Read : Black & White Friday Sale: Your Ultimate Guide to Unbeatable Deals


Black Friday vs. White Friday: Key Differences

  1. Cultural Relevance: While Black Friday stems from Western traditions, White Friday resonates with the Middle Eastern audience, aligning with local customs and values.
  2. Retailer Participation: Black Friday deals often highlight international brands, whereas White Friday features a mix of global and local retailers catering to regional preferences.
  3. Timing and Duration: Both sales typically kick off in November, but White Friday promotions often span several days, offering extended opportunities to save.
  4. Categories Focus: Black Friday sales lean heavily on tech and electronics, while White Friday offers balanced discounts across various categories, from fashion to home furniture.

Top Categories for Coupons and Discounts

1. Electronics

Electronics remain a star category during both Black and White Friday sales. Shoppers in KSA can expect significant savings on smartphones, laptops, TVs, and smart home devices.

  • Black Friday: Brands like Apple, Samsung, and Sony offer discounts on high-end gadgets. Retailers such as Jarir Bookstore and Extra showcase exclusive deals.
  • White Friday: Amazon Saudi Arabia leads with deals on electronics, while other regional platforms like Noon provide competitive discounts.

💡 Tip: Use promo codes to unlock additional discounts on already reduced prices.

2. Fashion and Accessories

Fashionistas can indulge in hefty discounts on clothing, footwear, and accessories.

  • Black Friday: Brands like Nike, Adidas, and Zara provide markdowns on their latest collections.
  • White Friday: Local retailers, including Namshi and SHEIN KSA, cater to Middle Eastern tastes with exceptional offers on modest fashion and accessories.

💡 Tip: Combine sitewide coupons with specific discount codes for maximum savings on your favorite brands.

3. Home Furniture and Décor

Whether you’re upgrading your living room or revamping your bedroom, both sales offer excellent deals on furniture and home décor.

  • Black Friday: International retailers like IKEA and Pottery Barn shine with discounts on quality furniture.
  • White Friday: Regional favorites such as Home Box and Pan Emirates provide value-packed deals with the convenience of localized delivery.

💡 Tip: Look for promo codes exclusive to home categories for added savings.

4. Beauty and Skincare

Self-care enthusiasts will find plenty of deals on makeup, skincare, and grooming products.

  • Black Friday: Global beauty giants like Sephora and MAC offer discounts on premium items.
  • White Friday: Platforms like Golden Scent and Faces cater to the region’s beauty market with incredible deals and promo codes.

💡 Tip: Check for free shipping offers combined with discount codes for the best value.

5. Kid’s Products

Parents can benefit from significant savings on toys, clothing, and essentials for kids during these sales.

  • Black Friday: Retailers like Toys R Us and Mothercare provide discounts on high-quality children’s products.
  • White Friday: Platforms like FirstCry KSA and PatPat feature region-specific promotions for baby and toddler items.

💡 Tip: Use app-exclusive coupon codes for additional discounts when shopping for children’s products.


The Role of Coupons, Promo Codes, and Discount Codes

Coupons, promo codes, and discount codes are essential tools for maximizing savings during Black and White Friday sales. Here’s how to use them effectively:

  1. Search for the Best Codes: Platforms like ClicFlyer and official brand websites often host exclusive promo codes for these events.
  2. App-Exclusive Deals: Download Clicflyer apps for access to unique coupon codes and app-only offers.

Top Brands to Shop for Black and White Friday in KSA

  • Fashion: Adidas, Nike, SHEIN, Riva, Mango
  • Electronics: Samsung, Huawei, LG, Extra
  • Home Furniture: IKEA, Home Centre, Pan Emirates, Home Box
  • Beauty: Golden Scent, Faces, Sephora, MAC
  • Kids’ Products: Mothercare, FirstCry, PatPat

Conclusion: Which Sale is Better?

Choosing between Black Friday and White Friday ultimately depends on your preferences and shopping needs. Both sales offer incredible opportunities to save on various categories, and with the right use of coupons, promo codes, and discount codes, you can maximize your shopping experience.

If you’re after global brands and tech deals, Black Friday might be your go-to. For those seeking culturally tailored deals, local brands, and extended sales durations, White Friday is the perfect choice. Whichever sale you choose, plan your purchases, compare offers, and make the most of these shopping festivals in Saudi Arabia.