The leaflet offers promoted during quarter two of 2022 can give us insights on customer trends for the post Covid Era. The quarter saw a 7% rise in promotion offers over the same quarter of 2021 marking a comeback of physical promotions.
Week 21, 29th May to 4th June, a Non-Ramazan Week, recorded the highest numbers of offers during the quarter.
Four categories contributed 50% of the offers
- Grocery- 16.4%
- Health and Beauty- 12.9%
- Electronics- 10.5%
- Frozen Foods- 9.8%
- Home Furniture and Pets- 8.6%
Four categories contributed 50% of the offers, namely with Grocery (16.4%). Health and Beauty (12.9%), Electronics (10.5%) & Frozen foods (9.8%). Apart from the top four, at number five was Home, Furniture and Pets (8.6%) and all others made up for approximately (41.8%). Out of the top four categories, the top three categories included Groceries, Health and beauty and Electronics which include mobile phones in Saudi Arabia were fairly consistent to 2021.
25% increase in total offers on Frozen Foods
The Frozen Foods category recorded a significant increase of 25% in offers, followed by Bakery goods with a 21% jump, whereas, Paper & Disposables fell by 11%.
It is also worth noting that the top 5 products vary considerably from 2021.
There is an impressive growth in the offers compared to 2021 for these Top 5 products:
7 Retailers contributed to 51% of the offers on frozen foods
2021 also indicated a similar contribution from the 7 retailers mentioned above
Just 5 Brands contributed a whopping 55% in offers in the Frozen Foods category
With the return to normality, we expect the increasing trend of total offers to continue for the rest of the year.
ClicFlyer is a Business Intelligence and Analytics solution provider for the Retail sector in the GCC. Our coverage includes Supermarkets, Departmental Stores (Electronics stores, Home Stores etc.). With over 4 years of historic data our SAAS platform is used by the leading retailers and brands in the region.
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